An internet marketing plan is no longer an option for businesses. Those that do not
have them are, beyond a doubt, losing customers to competitors that do.

60% of business decision-makers surveyed said that the Web is the best way for advertisers to reach them, outpacing all other mediums. (Neilson/ NetRatings, 2002)

An effective internet marketing plan consists of:

     1.  Assigning a budget for internet related expenses such as website hosting,
          maintenance, and updates.

     2.  Dedicating time to establishing "cross-links" with other websites including
          vendors, cooperative businesses, industry-related web directories.

     3.  Having ad banners on other websites.

     4.  Having a set, regular schedule for sending email blasts to your database.
 

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