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An internet marketing plan is no longer an option
for businesses. Those that do not
have them are, beyond a doubt, losing customers to competitors that do.
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60% of business decision-makers surveyed said that the Web is the
best way for advertisers to reach them, outpacing all other mediums.
(Neilson/ NetRatings, 2002) |
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An effective internet marketing plan consists of:
1. Assigning a budget for internet related
expenses such as website hosting,
maintenance, and updates.
2. Dedicating time to establishing "cross-links"
with other websites including
vendors, cooperative
businesses, industry-related web directories.
3. Having ad banners on other websites.
4. Having a set, regular schedule for sending
email blasts to your database.
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