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Take advantage of opportunities to get free
publicity in local papers and news
websites.
Create programs that cater to a niche (eg. beginners, families) and offer
seasonal
special days (eg. donate can of food to get half price to raise food for a local
shelter, Take Your Daughter to the Course Day, etc.) then send a quick press
release announcement to your local papers/ internet news sources.
Attempt to get media (eg TV) coverage for big charitable events
at your course.
We are listing this as an eStrategy because it you can use EMAIL to send
these announcements to editors and news sources (and because it is so
important and usually FREE).
MILLION DOLLAR TIP: Make sure your course/ business website is
cross-linked
with the local chambers of commerce and city information sites. Many new
comers to a city or visitors rely upon these channels for reliable
recommendations
on "what to do, where to go".
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